A bottle of this explosive fizzy white wine could be picked up in Les Menuires for as little as 1.42 Euro. Given that the supermarket probably adds 30% markup, the logistics of getting a bottle up a mountain costs 40% and the bottle and label account for 10% of the selling price, experts might suspect that the quality of the booze might suffer. But the beau Sire doesn’t disappoint even the most cynical of pallettes – this violent fluid comes in both brut and demi-sec varieties. One drinker was reported as saying,
“By jiminy, it’s almost worth getting married with champagne at this price.”