I have surpassed the Sire in terms of price now – conte Lodovico costs just 0.85 Euro a pop. It’s so cheap I’ve left a bottle in the street for over a day to chill, and no-one has run away with it. Tramps and winos in france must live like kings. It is cheaper than water. Sod asses milk, you could bathe in bubbly for the price of a flight from Lyon to Stansted.