Grammarly Ads on YouTube really get my goat, and I wanted to figure out how to stop seeing them. After a bunch of searching for “how to stop grammarly ads on YouTube” yielded nothing, I sat down at my stand up desk and thought about it.
I figured it out. And there’s only one sure-fire way.
Why Do I Notice Grammarly Ads So Much on YouTube?
I probably wouldn’t have noticed them any other day, but yesterday I had a bit of a YouTube binge. Sometimes when I’m sad, I watch men fighting on YouTube – it’s like a mis-placed aggression being acted out on a canvas surface. It only really hurts myself.
Now there’s no reason to expect young men to donate their brain cells to sport without being paid. So YouTube has two modes – ad supported and a subscription model.
Grammarly wants to tout their product and pays for the privilege.
YouTube gets some money, the person providing the content gets some money.
(though I suspect it’s really content aggregators who provide montages of other people’s content who really get paid – “Top 10 apocalypses that ended worlds” probably doesn’t feed too much money back to the original four horsemen that started them and their patient videographers – I believe the fifth horseman is now called Social Media and gets the lion’s share of funding, but then again is probably doing more to cause depression and anxiety in the modern world. And as we know from dirty warfare, you don’t win by killing people cleanly, you weaken the opposition by wounding them severely and forcing them to care for the wounded. Ergo Social Media’s unwitting side-effects are probably doing more to hamstring civilization than smallpox)
So Grammarly is paying a bundle to get their product out there. On one hand you might see their grammar and spelling correction as helpful. On the other, you might see that sending every single thing you type to a third party (over and above Google et al.) might be a great opportunity to lose every single secret you ever wanted to keep and to give yet another platform the knowledge to advertise the heck out of your interactions.
The Only Way To Stop Grammarly Ads
The answer is pretty simple I’m afraid.
You click on their ads as often as possible.
The company has a marketing department. It has a budget. It is measured on its ability to put ads on a network, get people to click on them, and then ultimately sign up for Grammarly – either the free version where you just give them every jot of your typed data, or the paid version where you pay about $30 per month for the same privilege.
So every time you see an ad, click on it. You’ll see a link from YouTube like this:
So What Happens When I Click on a Grammarly Ad on YouTube
If you break down the URL above, you’ll see standard tracking parts – things beginning with utm_ (utm_medium, utm_source etc.) allow the marketeers to say what generated the click to their site, and also present different data quite easily to the user.
You can build your own utm_ URLs ideal for google analytics at the Google campaign URL builder. ( Random fact: UTM stands for Urchin Tracking Modules – Urchin being a company Google bought in 2005 to help them get Analytics up and running)
The useful part in this for us people frustrated by the sheer frequency of Grammarly advertisements is the utm_medium=cpc part. CPC stands for cost per click.
So every time we click on it, the campaign budget is used up. The more we click, the less money they have to pay for ads. The less conversions – people signing up from YouTube clicks they have – the less they’ll be inclined to flood YouTube with their visual canticles.
Everyone Needs To Contribute to Stop YouTube Grammarly Ads
I can’t do this all by myself. We need everyone to click the living bejesus out of those ads consistently for a week. Click the damn thing every time you see it. Get your friends to click it. Get your enemies to click it twice. Click it til the insipid campaign is all done. Spent and spent. Exhausted crashing on the walls of user indifference. Click it til it’s dead. If I can place a banner here for Grammarly I will.
Does Grammarly Work?
If you want to know more about Grammarly, you might give their product a whirl. I know I did a few years back and thought it was quite a useful way to learn more about grammar. I’ve written a little update, and will use lots of funny parameters in the link to that Grammarly update to show how they work (although in practice, you wouldn’t need to do that with links from your own site.)
I love the BBC’s comment on Grammarly when it raised $110m in funding in 2017:
Its own website contains the sentence: “Enhance your sentences with Grammarly’s context-optimized word choice suggestions to instantly improve the readability of your document.”
Clearly split infinitives are safe from the software’s forensic gaze.